Tuesday, April 3, 2007

Bill Richardson--the Six Million Dollar Man

It looks like the first-quarter fundraising totals are in and Hillary came in at $26 million, Edwards at $14 million and Richardson at $6 million with Dodd and Biden well below that figure. Obama hasn't made his results official but word is that he has almost Hillary-like numbers to boast about. So should we Richardson fans be sad? No! In fact those numbers are good.

The Gov has made clear from the outset that he is going to campaign in the first four states (IA, NH, NV and SC) in the more traditional way--by going door to door, handshake to handshake. If this were all about rockstar donation-earnings potential, then Bill Richardson never would have thrown his hat into the ring. He said a while ago that the first four primaries are going to decide this thing, and that whoever wins those (or does very well) will have a clear advantage going into the Feb 5 super primaries (NJ included). $6 million can go a long way in those first four states and the Gov's clear advantage in being a down-to-earth campaigner will help him immensely. Money is always important, but it's not the only thing, especially in those early states where TV markets are small and personal appearances are big. Plus, win there, or even be extremely competitive there, and the money will be rolling in from that point onward.

I have a feeling that it's the next six months or so when this whole contest is going to change dramatically. Governor Richardson has positioned himself well to make it a horse race. And as we know from this ad (which cracks me up every time), Richardson knows horses.

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